Google Penguin UpdateIf you follow SEO it would have been difficult to miss the recent Matt Cutts video talking about a new Penguin update, which they say we can expect within a few weeks.

Every time this guy mentions a Penguin or Panda update the SEO blogs and forums light up. Everyone tries to get the inside scoop, and some make predictions of what to expect.

I don’t like to speculate or make guesses. Whatever happens happens. I can’t do anything about it, and neither can anyone else. Whatever Google wants to do they will do it.

Many popular SEO sites are implying that this will be a massive update, and they seem to be scaring quite a few people out there.

No matter what happens they are never going to please everyone. There will always be sites that get hammered on the negative end. Others will be cheering on the positive side. Sites in the middle won’t even notice if they don’t follow Google updates.

If you don’t follow SEO or Google updates here are a few links I came across this past week regarding the new Penguin update announcement:

Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer
What to expect in SEO in the coming months
Penguin 2.0 and Other Changes That Lie Ahead For SEO in 2013
Friday Finds for Weekend Reading – Google Penguin 2.0 Updates
Are You Ready For The Next SEO Penguin At Your Blog?

I really don’t see the point in getting worked up or ticked off before they even roll this out unless you know you are going to be affected. In which case you probably shouldn’t have been doing some of the things that you have, and it might be time to make some changes.

Apparently we have a few weeks or possibly months depending on whether you listen to what the SEO sites say or Matt Cutts. So you could potentially do some cleaning before it happens, which might soften the blow.

One thing to note is Matt Cutts blog post says: “What to expect in SEO in the coming months“. Other SEO sites are saying in the coming weeks.

Unfortunately what usually happens is most people wait until it’s too late. Once it rolls out I will almost guarantee that you will see a bunch of articles about how to recover from the latest Penguin update shortly after it happens.

I guess it gives the SEO sites and forums something to write about for a few weeks afterwards.

So love it or hate it. There is nothing we can do to prevent it, and it’s just a matter of time. You can cross your fingers or say your prayers, but I don’t think that will help.

About: Jeremy LeSarge - AKA: Ray (233 Posts)

I am the site owner and administrator of I provide help and tips for Boonex Dolphin on the main part of this website where you will also find an assortment of other resources. Here, on the blog I write about a variety of topics surrounding WordPress, technology, social media/networking, SEO, and webmaster resources.