I was reading an article the other day that talked about how you should be writing content every day for your website, blog, or what have you. It said you don’t necessarily need to post something every day, but you should at least write daily. It went on to say that you could post your more quality content as you see fit. It didn’t really specify a need for frequency.
That sounds nice, but unless you are earning a decent living from writing full-time I think it will be difficult to write every day. If you can great, but I don’t know too many people that have enough free time to do so daily for the fun of it.
Personally it takes me a long time just to write a single post. I come up with a title, and then a rough draft. I don’t really shoot for a specific length, but I prefer 500-700 words if possible. I edit and proof-read what I have. Usually I end up changing and re-writing a few things. I don’t specifically try to link to other posts, but I will when applicable. I also don’t have a problem linking out to other sites. I don’t do a lot of keyword research or anything like that.
It obviously varies from one post to another, but I would say it takes me 1-2 hours per article on average from start to finish. That is writing, proof-reading, editing, spelling and grammar check, etc. I also spend some time with images, and possibly adding links. Then, there is checking, re-checking, and simply previewing it to see how it looks.
When I write a Boonex Dolphin Tutorial on the main part of this site there is usually even more time involved. Mostly because I take screen shots and highlight the points and areas I am referring to for reference. Some people will skip certain steps because they are trying to take shortcuts when they write tutorials, but I try to avoid skimping on details and screen shots. You won’t find too many people that go the extra mile when creating tutorials. The only drawback of doing so is I can’t post them nearly as often.
Hurry Up Git R Done
They say hurry up the clock is ticking! Some things are not meant to be rushed.
Personally I would rather post only once per week and put out something decent rather than posting a bunch of mambo jambo every day that isn’t even worth the time.
I know some people will claim that posting something new daily is good for SEO. When you post something new, it may rank well for a day or two, but after that it drops off pretty quick. This could be why these people like to post something new daily. It is possible to keep or maintain the rank much longer than just a few days if you can build several quality backlinks to the actual new post. A lot of people fail to do this though.
I prefer to write one or two posts per week when possible and build several quality links to them. I don’t go crazy with them though. I know some people spend so much time trying to get backlinks that they neglect their own site and visitors.
If you want to post daily, then great go for it. Just keep in mind it can be tough to keep up, and you can get burned out on it fairly easy. One to three times per week is a good number, but I know a few people that only post 2 to 5 times per month and they get plenty of traffic and a lot of comments.
For example Sherryl Perry from: http://keepupwiththeweb.com publishes new content a few times per month, but her website consistently has a 50+ comment count. On top of that she is one of the few bloggers that will actually respond to the majority of comments.
I don’t think there are a lot of benefits to posting daily unless you have a large well established website. I certainly wouldn’t spend the time to do so if you have a fairly new site with little traffic and a small following. You might be wasting your time writing things that nobody reads.