At some point you will likely enable or check some form of statistics for your website. Whether it’s in your hosting control panel with analog stats, webalizer, or awstats. Maybe Google analytics or webmaster tools. Possibly adsense and affiliate programs. Or some other statistic program out there.
Stats can be fun and interesting, and they can be very helpful too. But, just how much time do you spend checking and analyzing all of them?
Spending just 10 minutes per day checking various stats adds up to 70 minutes per week. Spend 20 minutes per day and you are just shy of 2 1/2 hours per week.
I am not saying forget about stats altogether. They are indeed helpful. I just wonder if sometimes we don’t realize how much time we spend on something that seems small and trivial, but can add up to a fairly substantial amount over the course of a week or even a month.
You should think about organizing, managing, and optimizing the time you spend checking statistics as much as possible. Do you really need to spend 20 to 30 minutes or more analyzing them every day? Do you even need to check them every day? Or can you eliminate a few days per week?
New and young websites may not have enough activity to even bother spending much time with them. Older established websites with steady traffic may have so much activity that you could spend hours analyzing. But, do you want to work on adding content and promoting your website? Or do you want to spend all day playing with stats?
What am I saying or getting at? Don’t be obsessed with stats to the point that you forget about or start neglecting your website. It’s fine to check them, but without adding something new, interesting, or helpful for your visitors to read it won’t be long and you won’t have any stats to worry about.
I think a lot more time is wasted on things like checking stats than we sometimes realize.