For many the new year brings up the thought about year end statistics. If your site has been online for a number of years it can be interesting to compare them over the years. Most people hope for an increase in everything across the board. The way I look at things is if they are close to the same it is acceptable and I am content. If they happen to be better (improved) when compared to the previous year then even better. If they happen to be falling, then it might be time to re-evaluate how you are doing things and work on getting the numbers back up.
Some people keep track of all kinds of stats and numbers. From Google Analytics, Adsense and Page Rank, to Twitter followers, or Facebook friends and fans. Maybe Youtube is your thing, or hundreds and even thousands of other sites and networks. Website owners love numbers and they take them very seriously.
I have never been big on numbers and stats myself. I check them out and watch them, but I don’t spend more than a few minutes per day checking them or crunching the numbers. Not that they aren’t a good thing to watch and keep track of. I just find them to be a bit on the boring site, and would rather be doing other things.
When I was a teenager and young adult I had friends and family that were sports fanatics. They lived and breathed sports. They probably dreamed about sports too. They would tell me about sports players and how many touch downs, rushing yards, passing yards, etc. a football player had. I mean tons of details and exact numbers. The same thing would happen in baseball season, and basket ball season. The funny thing about it was they knew all these figures and numerous about players, but they couldn’t remember a simple appointment or date. Sometimes they couldn’t even remember what they had for dinner the night before, but they could remember the exact ERA a pitcher had and that type of thing.
I got so board out of my mind hearing about all these numbers and figures I really didn’t even listen that much. I don’t know why they couldn’t have just told me this player is very good, or they are one of the top X number of whatever positions or sports they play.
I do like math, but I think part of the reason I don’t like stats so much is because my friends and family drove me crazy and bored me to death with all the sports mambo jambo stats over the years.
I figure I am not paying myself to run the numbers and track everything so I tend to keep it simple when it comes to stats.
I have been using Google Analytics for a number of years so I usually use it to compare the data to the previous year just to see how things have changed.
Although the main part of this site has been around for years this WordPress blog has only been here since June 2011. So basically most of the Analytics stats reflect the main part of this site in terms of visitors.
January 1st, 2011 through December 31st, 2011 compared to January 1st, 2010 through December 31st, 2010
- Visits are up 38% in 2011
- Unique Visitors are up 45% in 2011
- Pageviews are up 23% in 2011
- Pages/Visit are close to the same for both 2010 and 2011
- Avg. Time on Site is down slightly in 2011
- Bounce Rate is roughly the same for both 2010 and 2011
- New Visits are up slightly in 2011
I don’t track of Twitter Followers, but I know I have more than last year at this time. I am not a big fan of Facebook and I don’t do that much with it. Maybe here in 2012 I will try to spend more with it. Google Plus I still haven’t joined or activated yet. I keep hearing that it tends to be popular with website owners, bloggers, and technology types of people, but not so much with the average user. So I have been putting it off. Maybe I will get to Google Plus and spend more time with it later this year too.
That is about it for me. As you can see I really do keep it simple. No spreadsheets or fancy programs for me. What can I say…it works for me.
I hope you saw an improvement and your stats increased in 2011. If not don’t worry to much. 2012 could be the year for you!