SEO – Search Engine Optimization, tips, resources. Anything search engine related.
Matt Cutts (AKA – Mr. Head of the Google Webspam Team and SEO Guy) recently posted a short video to the YouTube Google Webmaster Help Channel on November 13th, 2013 titled: “Are all comments with links spam?”
If you are not familiar with this channel it is definitely worth following.
After recently voicing my disappointment with Google search results I decided I should try to find a tool or site that would allow me to search and display both Google and Bing results side-by-side. I used to do this years ago, but I haven’t needed to because I had been fairly content with what Google was showing me until now.
I know there was the new Hummingbird update officially announced recently followed by a new Penguin 2.1 update. Not to mention all the Panda/Penguin updates and regular algorithm changes that Google seems to be pushing out at record pace lately.
One of the categories that I don’t focus on writing about anymore is SEO. I try to follow it and stay up-to-date, but Google seems to be updating or changing something more often than they did a few years ago. What may have worked years ago could potentially lead to a loss in rankings or a penalty of some kind today.
There are some that absolutely despise the competition. They go out of their way to keep tabs on what they are up to, and regularly check up on them. In fact, they probably frequent specific sites more than most regular visitors. A few webmaster forum types of sites I visit can be downright brutal at times when it comes to talking about the competition. Their site is always better.
Google authorship is steadily gaining ground. If you haven’t heard of it before it’s the little face shots that you see of people next to links after performing a search. Hopefully by now you have noticed at least a few author faces. They are pretty hard to miss.
It would seem that after all the updates Google has been rolling out lately, and the recent Penguin 2.0 update they have some website owners paranoid about their backlinks. Not that long ago the more you had the better you would rank in search results.
If you haven’t heard by now Google rolled out a new Penguin update on May 22nd, 2013, which they are calling 2.0. Search Engine Land and other popular SEO sites are referring to it as Penguin 4 because it is the 4th update/refresh since it was originally introduced.
If you follow SEO it would have been difficult to miss the recent Matt Cutts video talking about a new Penguin update, which they say we can expect within a few weeks.
Every time this guy mentions a Penguin or Panda update the SEO blogs and forums light up. Everyone tries to get the inside scoop, and some make predictions of what to expect.