Is Your Website Optimized For Mobile Devices?

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MobileThere is no question about it, mobile internet use is on the rise. Years ago in the previous century (you know back in the 1990s) we wouldn’t have even thought about browsing the web on a portable device. Fast forward to the year 2012 and it’s not only a reality, but internet use with all these gadgets is growing at a rapid rate as well. So much that we should at least start thinking about a mobile version for our websites.

Even if you are not ready to jump into a bunch of programming and modifications to make it happen you should at least start thinking about it, and doing a little research in your spare time wouldn’t hurt.

Personally I am not that tuned into the whole smartphone and tablet thing, but I can’t ignore it. I see it everywhere I go. What was once popular with the younger crowd, is also attracting the attention of the older generation. I see young kids around 10 years old all the way up to people in their 60s and 70s using mobile devices all the time now.

Granted I doubt young kids or older people are doing a lot of internet browsing, but that could change as people become more familiar with these devices with age. If you grow up using them most of your life, and starting at a young age you are more likely to continue using them as you get older.

It might be a different story for the folks that are already old who didn’t have all this modern technology when they were younger. It might be intimidating and a little scary for them to jump into it now, but take someone that is 20 ish now that uses a smartphone regularly and adapts to the latest technology as it becomes available. It is much more likely that some of these people will continue or at least won’t be so afraid of technology when they are 60+ years old.


Here are a few statistics and I am sure you can find many more like these.

57 percent of mobile web users had a problem in the past year when accessing a website and 47 percent had a problem accessing an app on their phone;

46 percent of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57 percent are unlikely to recommend the site;

And 34 percent said they’d likely visit a competitor’s mobile website instead.

Source: Survey Report: “What Users Want From Mobile”


Almost half of U.S. mobile subscribers own smartphones, and that’s a 38% increase over the previous year.

Source: Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US


38% is a fairly substantial increase in people who have either bought or upgraded to a smartphone in the past year. Of course this doesn’t mean that all of these people are browsing the internet non-stop 24 hours per day.

Actually the number of people browsing with a mobile device is only around 7% worldwide, but 1 in 4 mobile users are expected to access the internet at least once per day.

Source: Mobile Mania – The Growing Importance of Mobile Website Optimization


Mobile Stats


As mobile internet use continues gaining popularity at some point you might consider optimizing for this type of traffic. If we start seeing numbers in the 15% to 20% range worldwide I’d be willing to bet that the number of sites with a mobile version would quickly increase. It would also become a much higher priority when starting a new website.

Ditesco from iBlogzone has written an excellent post about a free mobile site builder by Dudamobile, which Google recently teamed up with. If you are interested in building a friendly mobile version for your website, be sure to check out:
How To Make Your Site Mobile Compatible In Minutes: Google Dudamobile Initiative


About: Jeremy LeSarge - AKA: Ray (209 Posts)

I am the site owner and administrator of I provide help and tips for Boonex Dolphin on the main part of this website where you will also find an assortment of other resources. Here, on the blog I write about a variety of topics surrounding WordPress, technology, social media/networking, SEO, and webmaster resources.


  1. Reply

    There is absolute no doubt that every blogger, business owner, etc., should no longer ignore mobility. Like you said, technology is moving on a very fast pace and being at the very least on top of it, is already being ahead of the game. Those numbers are certainly depressing, when you see that such a factor “your site not being mobile compatible” could have a big impact on your overall results. Luckily, there are now easy fixes to solve this kind of issues 🙂

    Thanks for the shout out..
    DiTesco recently posted..Mobile Site Builder, WP Plugin Blacklist, Google Penguin, Speedlink 19:2012My Profile

    • Reply

      Although I am not big into the whole mobile internet thing I think it is important to keep up with the latest technology and statistics. You never know if you could be missing opportunities because your site lacks mobile friendliness. Great video you added to your How To Make Your Site Mobile Compatible In Minutes: Google Dudamobile Initiative post by the way.

  2. Reply

    Hi Ray, I run an ecommerce store and I also check certain stats. It is my opinion that the number of mobile users who are using their devices to either browse or by is still minimal compared to desktop/ laptop users.

    I see all the incredible stats out there too, but I am not seeing the real evidence in any of the information I monitor for my sites?

    How about you?
    David recently posted..How I Failed With My First Rental Property And Turned It Into A Loser…My Profile

    • Reply

      Last year all of 2011 my mobile user stats were fairly low something like 2.5% use. When I look at the last 30 days they are more like 4.5%. I will have to check again in another month or so to see if they remain steady or even increase.

      I am sure mobile use would vary from one site to another depending on who or what it caters to. Sites like Facebook, Twitter, YouTube, and maybe even Netflix I hear attracts a lot of mobile users. If a site happened to be something that was attractive to mobile users their stats would probably be much higher. Of course the more popular a site they would see more too.

  3. Reply

    I do have this WordPress plugin called WPtouch installed on my site. It automatically transforms a WordPress site into an application-like theme that can be viewed from all the popular mobile devices. Mobile devices will definitely rule, it’s vital to have our sites optimize for them. I don’t have much traffic from mobile at the moment, but I do hope to see this improve gradually.
    Peter recently posted..How to Choose the Best Business MobileMy Profile

    • Reply

      I never tried the WordPress WPTouch plugin. If it is easy enough to use and works well that is great. I still prefer regular desktop computer internet browsing, but that is mostly because my eyes aren’t as good as they were years ago. I have a difficult time with some of those small screens. I don’t think I should ignore mobile users just because I don’t use them that much. I would still like to see a bit more use too.

  4. Reply

    I also still think that people do more web browsing on their computers or laptops than mobile devices. I think most of the mobile internet users usually only check their mails and other social networking sites such as Facebook and Twitter.

    • Reply

      This is true, but mobile internet does seem to be on the rise. I know it is popular with certain types of sites. Whether other sites will gain popularity with mobile users time will tell.

    • Dave


      As a bloggers, i bring my iPad 3G when I am travelling so that i can monitor my blog.

  5. Nolan


    Mobile internet is a pretty big fact now. So you need to ensure access from mobile to your site.

  6. Pete Goumas


    We should optimize our website for mobile devices because mobile internet does seem to be on the rise and especially because of iphones people can’t bother to open laptop or computer to check a website. Even I do very much surfing on mobile.

  7. Leo


    I agree that websites should be optimized for mobile device but I don’t even know where to begin to get started on this. I have no programming skills and have just been using WordPress. Thanks for the link to Ditesco.

  8. Kirsten


    I agree with you. With the growing number of people using mobile devices to access the internet, it is imperative for site owners to consider making mobile device-friendly sites.

  9. chetan


    smart phone use dramatically increase and love to browse internet from phones. So, now its really necessary that site owners optimize their website for mobile.

  10. Reply

    The number of smartphone owners will increase monthly (not even yearly, monthly!!), so optimizing websites for mobiles is a must!

  11. Reply

    Optimizing your website for a mobile device seems like a good move to promote or do business.At present,it is so normal for people to just browse the internet through their cellphones.

  12. Cristian Stan


    Great article! Unlike you, I do think they browse the internet from their mobiles! The temptation to check their Facebook notifications is too big and once they get there, they might see an article/product interesting, so in the end they will visit other websites too. Bottom of line, I totally agree websites should be optimized for mobiles

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