I have been reading a lot of articles recently that suggest a post should contain a certain number of words, and that you should publish new content often. Many of them go so far as to say that you should post something new on a daily basis. Ouch! Really? Daily? I don’t know how much time you have on your hands, but I know I don’t have time to write something new daily.
My personal opinion is you do not need to publish something that often. For one thing you are going to get burned out trying to keep up a pace like that. Secondly, you are going to run out of ideas, and most likely the quality level will be much lower.
I really don’t see the point of writing and posting on a daily basis unless you have a popular well established website that gets a lot of traffic. I would rather add something new one to three times per week and promote it so people can actually find it.
There are plenty of websites out there that follow a weekly publishing schedule, and some even less than that.
The other thing I have seen people talking about a lot this past week or so is how long an article should be. Usually they are talking about the number of words an article should have.
I honestly don’t think it matters too much as long as it is unique and original. It should obviously be more than a couple of sentences and you shouldn’t be in a hurry. I don’t have a magic number of words in mind when I write anything, but if I had to pick a number I would probably shoot for somewhere in the 500-700 range.
If it’s too short it usually doesn’t rank that well. If it’s too long people get bored and they don’t read the whole article. I did see one thousand words mentioned a few times this week, and one person said they like to write 2000-2500 word articles. Holy Shmoly that is a lot! Honestly, I don’t care how great an article is I would never read something that was 2000+ words. In fact, I probably wouldn’t finish very many 1000 word articles for that matter.
So if they are too short, then they probably won’t score so well with search engines. If they get too lengthy people tend to skim read at best. It does depend on how interesting or well written the article happens to be to some extent. I might get bored after the first paragraph and leave no matter what length it happened to be. On the other hand, I might end up reading an entire 1000 word article if it was something I really needed.
I couldn’t imagine writing 1000+ word articles on a daily basis though. That would just be a killer, and I would never get anything else done. If you can or do that’s great and more power to you. Just don’t forget to promote your content and participate in discussions on other sites too otherwise who are you writing for? Yourself?
What do you think? Do you think that you should post daily? And, do you really think longer articles are better or worth the extra time and work involved?