Google Hates Technical Tutorial Writers

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Technical WritersThere are many things that Google doesn’t like. They don’t like Microsoft too well, and they probably don’t like Apple Inc. either, but they are most likely fine with an apple (fruit) in general.

When it comes to SEO there are a lot of things we are told to avoid that can get your website into trouble. From the definite NO No’s, to the gray area that’s not quite as clear. A few whoopsies and you are in penalty land either algorithmic or manual.

I haven’t looked up the recommended keyword ratio per page for a while now, but I used to see 1% to 5% mentioned often with 2% to 3% considered average. A few folks used to say that you could occasionally push 6% to 8%.

I have never been one to write for Google and the search engines, and I don’t spend hours of my time researching keywords. I try to write an article that is simple to follow along with and easy to understand. When I am done I give the post a title that someone would look for.

I have been writing technical tutorials for the Boonex Dolphin Social CMS script on the main part of this site for many years now. The thing that I find the most difficult about these are, it’s extremely easy to add too many keywords without realizing it.

That’s because I always try to be as thorough as I can so the visitor understands what I am talking about. I hate tutorials that skip a step or aren’t clear about something. By doing so it is easy to repeat specific words throughout an article a little more than I should.

I don’t want to confuse a visitor by omitting something important, but yet I don’t want to keep repeating a word 100 times either.

I started going through my older technical tutorials and looking at the keyword density. What I found was, they range from a little over 1% to slightly over 5%, which would be in the acceptable range that I read about. But, after highlighting various keywords I have to admit anything 3% and over doesn’t look that great.

Here is one that is around 3.6%:

Many Keywords

Although email isn’t really a money word it was used 10 times in 2 paragraphs, which is a bit much in my opinion.


This one is around 3.0%:

Google Words

Look how many times the word Google was used in this article.

And, the screen shots don’t reflect the whole article either. There are plenty more that you can’t see.

I don’t consider these to be spammy because they weren’t intentional, and they don’t include affiliate links, or linking out to other sites with keyword rich anchor text. However, Google may consider them to be leaning towards keyword stuffing. Who knows with all their constant changes.

So, I started reducing the number of repetitive words per article by either replacing them with another, or re-writing a few sentences completely. Even if Google doesn’t consider these keyword stuffing I still think they look better with a reduced number. The key is not to remove too many though. I certainly don’t want to shoot myself in the foot if you know what I mean.

If you write tutorials like myself I would try to use alternative words, or variations whenever possible because it’s easier than you think to end up with many keywords in an article.

About: Jeremy LeSarge - AKA: Ray (209 Posts)

I am the site owner and administrator of I provide help and tips for Boonex Dolphin on the main part of this website where you will also find an assortment of other resources. Here, on the blog I write about a variety of topics surrounding WordPress, technology, social media/networking, SEO, and webmaster resources.


  1. Reply

    Hi Ray

    I find myself using the words blog and blogging much more than I should but then my blog is about those things.

    I found one where I’d used blog with about 6% density the other day which is probably on the verge of Google not liking it.

    The trouble is, it was also unintentional because it was part of three different keyword phrases I was focusing.

    I may go back to the drawing board on that one and like you mention, substitute blog for something else so the density comes down!
    Tim Bonner recently posted..7 Blogging Mistakes To Avoid At All CostsMy Profile

    • Reply

      I know what you mean. I have a tendency to use certain words a little too often. Usually I don’t even notice until later because I don’t check it until it has already been posted. I need to work on that.

      To me it’s not that noticeable, but that’s probably because I can relate to it and what I am familiar with. It might be another story to the average visitor or to Google for that matter. When I use a highlighter it is much more apparent, and I go holy cow there are a lot of (some word) on this page.

      For me it is difficult to use a different word or omit it completely when writing tutorials. I have tried in the past, but it just doesn’t sound right so I end up using certain words a lot.

      My tutorials with 3%-4% seem like a lot when they are highlighted. I found one that was a little over 5% that I did trim down quite a bit. I just don’t want to reduce it too much, and finding that perfect ratio is a challenge.

  2. Reply

    Hi Ray,

    I saw your blog from your comment on Tim’s blog 🙂

    I never thought that such articles could be considered as keyword stuffing. In fact in my opinion, the article was still natural because it discusses Google in the first place.

    So, Google hate words repetition. It looks like I have to consider this in my next article.

    Thanks for sharing this info, Ray.
    Nice share!

    Nanda Rahmanius recently posted..12 Essential Tips For Network Marketing SuccessMy Profile

  3. Reply

    Hey Ray,

    I know what you mean because when you’re writing about a particular subject it’s really hard to not put the name in many times. Just like the examples you used about, it’s not that we’re trying to do keyword stuffing, it’s intended so that people understand what the heck you’re talking about.

    I know I’ve written a few blog posts like this myself but I try my best not to. I think if one our of seven I do this on then hopefully I’m good. I think it’s just hard to please Google these days.

    Adrienne recently posted..What Is Your Blog Commenting Strategy?My Profile

    • Reply

      Years ago I had a tendency to use the same word over and over again way too much. After reviewing some of my tutorials in the 5-7 year old range I am finding quite a few that I did this in. I am trying to cut them down in my spare time, but it’s a time-consuming task.

      I am trying to be a little more alert about checking them more now. It is amazing how easy it is to use the same word and not even realize it. I didn’t pay that much attention years ago. I just wrote, posted, and done.

      I don’t know if the average reader sees it as annoying or not, but the more I look at my earlier tutorials the more I want to change some. I only wish I had more time to do so.

      I am glad I am not the only though.

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